When it comes to the SAT, you have to fight fire with fire....

ETS makes 300 million dollars in profit the year after it made the SAT harder (by adding the writing section and making it a 10 section, nearly 4 hour exam)

Key Dates:
1947: Three testing services merge to form ETS.
1990: SAT is revised; revenues are $300 million in profit.
1993: A computerized version of GRE is introduced.
1999: E-rater software grades GMAT essays.
2001: State-mandated K-12 testing and international markets drive growth.


Company History: Educational Testing Service (ETS) is the world's largest administrator of standardized tests and a leader in educational research. The company develops, administers, and scores achievement, occupational, and admissions tests, such as the Scholastic Aptitude Test (SAT) for The College Board, as well as tests for clients in education, government, and business. Through its five regional offices, including one in the Netherlands, ETS annually administers 20 million exams in the United States and 180 other countries.